Chapter 01 The Vision
At Ice Bank Jewellers, we have always believed grillz are more than jewellery — they are confidence, self-expression and culture. That vision came to life through our collaboration with Hoodrich WMNS during our standout “Girls With Grillz” campaign.
The collaboration was created to blend custom grillz with the fast growing influence of women within UK streetwear and music culture. Working closely with the Hoodrich WMNS team, Ice Bank Jewellers designed and handcrafted exclusive custom grillz pieces for the brand’s Q3 campaign drop.
Chapter 02 The Craft
Every piece was designed in house sculpted digitally, refined by hand, and finished to a luxury standard. The campaign showcased how grillz have evolved beyond traditional fashion accessories and become part of modern street culture for women, combining confidence, individuality and luxury aesthetics.
Bold styling, statement grillz and tooth gems built to bring the creative vision to life.
Chapter 03 The Giveaway
A Drop For The Culture
Alongside the campaign launch, both brands partnered on a collaborative Instagram giveaway giving supporters the chance to win custom Ice Bank grillz and a tooth gem kit, while increasing engagement across both audiences.
Chapter 04 The Impact
This collaboration marked another important step for Ice Bank Jewellers as we continue to work with leading UK brands shaping modern culture, fashion and music. It reinforced our mission to push custom jewellery forward while remaining authentic to the culture that inspired the brand from day one.
“Creative partnerships, cultural influence and premium craftsmanship combined into one experience.”
Chapter 05 On Camera
