Ice Bank Jewellers proudly joined forces with Footasylum and Hoodrich UK for the highly anticipated launch of Footasylum’s flagship Oxford Street store in London.
As part of the opening celebrations, Ice Bank Jewellers hosted an exclusive pop up experience inside the new flagship location, showcasing our bespoke luxury tooth gems to hundreds of attendees throughout the event.
The collaboration brought together fashion, music and street culture in one space, creating an atmosphere that reflected the energy behind all three brands. Visitors had the opportunity to experience the Ice Bank brand in person while exploring our luxury tooth gems up close.
The Oxford Street launch generated major attention across social media and further strengthened Ice Bank Jewellers’ position within UK fashion and urban culture. Following the successful event, the collaboration also expanded online through a joint Instagram giveaway campaign with Footasylum and Hoodrich, helping drive engagement and introduce the Ice Bank brand to an even wider audience.
Being invited to collaborate on such a major retail launch alongside some of the UK’s most recognised streetwear and fashion brands represented a huge milestone for Ice Bank Jewellers. It highlighted not only the continued growth of the brand, but also the trust placed in us by established industry leaders who recognise our creativity, craftsmanship and cultural impact within the jewellery space.
As a brand, we pride ourselves on being trusted not only by customers across the UK, but also by some of the biggest names in fashion, music and street culture. Collaborations like these reinforce our commitment to innovation, premium craftsmanship and creating jewellery experiences that genuinely connect with culture and community.
“As Ice Bank Jewellers continues to grow, collaborations like these remain at the heart of the brand, building moments that combine luxury jewellery, creativity and cultural influence on a larger scale.”
