Girls with Grillz: Ice Bank Jewellers x Hoodrich Women’s
We’re excited to take you behind the scenes of our recent collaboration with Hoodrich Womens: the “Girls with Grillz” campaign! This campaign was more than just a creative project; it was a statement of empowerment and individuality, celebrating women who own their style and stand out in the streetwear scene. Here’s how Ice Bank Jewellers and Hoodrich Womens teamed up to create something truly special for Hoodrich’s Q3 Women’s Collection.
The Concept: Girls with Grillz
When Hoodrich Womens approached us with the concept for their latest collection, we knew right away that this would be an exciting collaboration. The “Girls with Grillz” campaign was all about combining the luxury of custom grillz with the streetwear edge that Hoodrich Womens is known for. It was designed to celebrate the strength, individuality, and unique style of women in the streetwear culture, featuring exclusive, custom grillz that made a bold statement.
Crafting Custom Grillz for the Hoodrich Womens Q3 Photoshoot
For this campaign, Ice Bank Jewellers worked closely with the Hoodrich Womens team to create custom grillz that would elevate the look of their Q3 Women’s Collection photoshoot. Every grill was meticulously designed and crafted to align with Hoodrich’s vision and aesthetic, ensuring each piece perfectly complemented the new line. Our team went all out, creating bespoke grillz that featured high-quality materials and finishes that reflect both brands’ commitment to quality and innovation.
Bringing the Campaign to Life
The “Girls with Grillz” campaign photoshoot showcased women from all walks of life, each with their own style and story, rocking our custom grillz with Hoodrich’s latest apparel. Styled to perfection, these women represented confidence, individuality, and empowerment—everything the campaign stood for. The images captured this energy, with each shot highlighting the synergy between luxury jewelry and urban fashion.
A Collaborative Giveaway for Our Fans
To celebrate the launch of “Girls with Grillz,” we collaborated with Hoodrich Womens for an exclusive giveaway that allowed fans to take home a piece of this campaign. Shared across both Ice Bank Jewellers and Hoodrich’s Instagram feeds, the giveaway featured an Ice Bank Jewellers gift box containing a set of custom grillz, a tooth gem kit, a molding kit, and a cleaning kit—everything needed to experience the unique Ice Bank Jewellers touch.
Our goal was to give back to the communities that have supported us and show appreciation to those who resonate with the bold, fearless style that “Girls with Grillz” represents. This giveaway was a chance for fans to own pieces that embody the spirit of our campaign and the streetwear culture.
A Celebration of Women in Streetwear
At its core, the “Girls with Grillz” campaign was about celebrating women in the streetwear world who aren’t afraid to stand out and make a statement. We’re proud to partner with Hoodrich Womens on this project, and we look forward to future collaborations that continue to push boundaries and inspire confidence and self-expression.
Thank you to everyone who supported the campaign, joined the giveaway, and helped bring “Girls with Grillz” to life. We’re grateful to be part of a community that celebrates individuality and strength, and we can’t wait to bring you more in the future.
