Ice Bank Jewellers x Footasylum: Celebrating the Flagship Store Launch on Oxford Street
We’re thrilled to share the highlights of an incredible event: the grand opening of Footasylum’s new flagship store on Oxford Street, where Ice Bank Jewellers had the honor of joining Hoodrich for a special pop-up experience. This collaboration not only celebrated the opening of a landmark store but also strengthened our partnership with Hoodrich, following our successful “Girls with Grillz” campaign.
The Invitation: Ice Bank Jewellers Joins Footasylum and Hoodrich
When Footasylum invited us to be part of their Oxford Street store launch, we were beyond excited. Teaming up with Hoodrich streetwear on the third day of the launch event, we hosted a pop-up, offering free tooth gems to all attendees. The atmosphere was electric, with fans eager to experience this blend of streetwear, luxury jewellery, and celebration.
An Unforgettable Day of Music, Style, and More
The launch event was more than just a shopping experience—it was a full celebration of culture and style. The day included an incredible live performance by the artist Blanco, who brought energy and excitement to the crowd. Additionally, Hoodrich’s owner and founder, Jay, took the stage for an inspiring Q&A panel where he shared insights into Hoodrich’s journey, vision, and the future of streetwear. It was an honor to witness Jay’s story firsthand and celebrate Hoodrich’s achievements in such a meaningful setting.
Our Role in the Event: Free Tooth Gems for All Attendees
As part of our pop-up, we brought the Ice Bank Jewellers experience directly to Footasylum’s audience, applying free tooth gems for all who attended. This special offer gave visitors a taste of our signature services, and the response was incredible. We loved connecting with everyone who came out to celebrate the event, and it was rewarding to see so many new faces rocking our tooth gems by the end of the day!
What’s Next: An Exciting Instagram Giveaway Collaboration
The success of the store launch event didn’t end there. The Footasylum team was highly impressed with our brand and the connection we fostered with attendees, sparking discussions for future collaborations. We’re excited to announce that we’ll be partnering with Footasylum for a special Instagram giveaway this Christmas! Stay tuned for more details on how you can participate and win exclusive gifts from Ice Bank Jewellers, just in time for the holiday season.
A Huge Thank You to Footasylum and Hoodrich
This collaboration with Footasylum and Hoodrich has been a fantastic experience and a milestone for Ice Bank Jewellers. We’re grateful to both brands for the opportunity to be part of such an iconic event, and we can’t wait to bring you more events and collaborations that celebrate style, self-expression, and community.
Thank you to everyone who came out to support us on Oxford Street, and here’s to many more exciting partnerships in the future!
